How to conduct data collection?

In my previous blogs, I explained to determine the right research question and how to choose the proper research method. The next step in the research process is data collection. While gathering data, there are several things you need to keep in mind. I'll give you some tips:

  • Determine your research population. It is not always necessary to interview everyone to get a representative picture. Especially in the case of large numbers, such as the voting behavior of all Dutch citizens, a representative sample is drawn.
  • Keep a close eye on representativeness while collecting the data (in quantitative research). Does everyone in your sampling actually cooperate? If your subgroups are not equally represented, you can still question the missing respondents or decide to leave out a particular subgroup.
  • Check whether you have enough information, especially in qualitative research. If this is not the case, you can conduct an additional interview.
  • The data must be registered in a way that the data is clearly arranged and ready for analysis. Having a large pile of completed questionnaires is in itself insufficient for analysis. The best way to register results depends on the research method you have used.